Ingeniería Comercial
Presentation
Commercial Engineering graduates are competitive professionals with a high ethical sense and entrepreneurial spirit, prepared for the analysis of commercial problems, with a solid theoretical and practical training that responds to the needs of the business field with solid knowledge and adequate management of the national and international market.
Why choose UPMS?
UPMS responds to today's world and looks to the future, which is why we offer:
State-of-the-art infrastructure
Practical training and
intership
Modern laboratories
National and international agreements
Scientific and technological research
University extension
Highly qualified faculty
Information and contact
Asunción
- Ruta Transchaco Km 12 casi Tarumá. Barrio Loma Pytá. Asunción, Paraguay
- +595 994 146897
- informaciones@serrana.edu.py
Office hours
Mon-Fri 7:00 to 21:30 hs.
Sat 8:00 to 13:00 hs.
Mission
The Commercial Engineering program aims to train entrepreneurial, multifunctional professionals capable of facing market risks with a global perspective and analyzing the complexity and changes arising from the economic context, being precise in the analysis of information required for business decision-making.
Vision
To be recognized at the national level as a leader in the training of entrepreneurial professionals in the business field, through an academic management of excellence and innovation, based on high quality standards and an institutional image committed to the socioeconomic and sustainable development of the country.
Commercial Engineering graduates are competitive professionals with a high ethical sense and entrepreneurial spirit, prepared for the analysis of commercial problems, with a solid theoretical and practical training that responds to the needs of the business field with solid knowledge and adequate management of the national and international market.
With the establishment of the research lines of the Commercial Engineering program at Universidad Privada María Serrana, the aim is to strengthen research by linking students and faculty with the issues of the business, productive and institutional sector, through the carrying out of investigative processes that offer actions and solution proposals. acciones y propuestas de solución.
1. Market analysis and segmentation
This research line aims to develop research projects on the identification of the potential market for new or existing products or services, the characterization of potential market preferences regarding the new product or service, the use and application of demand estimation methodologies (existing and new products); the determination of segmentation bases, establishment of the target market and segment response; consumer behavior analysis; characterization of the members of each segment based on the different segmentation bases; determination of the value of each segment and identification and description of market niches.
2. Pricing, promotion and distribution
This line will enable research on the analysis of changes in demand and market response to price modifications, analysis of the importance of price in the purchasing process and brand choice, and analysis of pricing policies. The study and analysis of the determination of the optimal marketing communications mix; analysis and measurement of advertising effectiveness; evaluation of the type of distribution applied by companies, the functions and attitudes of distribution channel members, and optimal distribution logistics systems.
3. Entrepreneurship and business development
This research line is oriented toward developing projects focused on the analysis of scenarios for new ventures, development of entrepreneurships considering social, political and economic factors; the analysis of public policies and their impact on the generation of companies; the business climate; entrepreneurship and gender.
4. New marketing trends
This line focuses on projects on mobile and digital marketing; corporate social responsibility and social marketing. Digital consumer behavior; consumer impact on marketing strategy; marketing risks in the business world.
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